Developing your Marketing Strategy |
Marketing and Strategy… two words which are often mis-used and immediately confined to the Weasel Words Category!
| Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her to drink it. |
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Frank Muir |
Business Medics views Marketing Strategy as “Understanding your customers’ needs and then creating a plan to fulfill those needs within a realistic timescale and affordable budget”.
| So it’s nothing more than planning to use time and money effectively to achieve your desired goal. |
Initially, you need to have formulated an idea and have some form of objectives in terms of where your business currently sits and moreover where you would like it to be within the next 6-12 months.
Once these ideas have been conceived and agreed, we can then plan to develop your product, service, brand or idea to really stand out from the competition and create that commercial edge. This in time will translate the plan into profits all within your predetermined timescale. The key though is to actively monitor and control this implementation process and ensure that it remains on track for the lifespan of your marketing campaign.
Creating Your Marketing and Business Plans |
| Adventure is just bad planning. |
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Roald Amundsen
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Do you prepare an annual budget or Business Plan?
Is this something you prepare in a structured way before the start of each trading year and something you monitor and tweak throughout the year?
Or is it something prepared in response to your accountant suggesting it needs to be ready before the next meeting with your bank manager, is reviewed at this annual meeting and never looked at again!?
As part of your Business plan do you prepare a Marketing budget, which allocates a sum of money which will help grow your business throughout the year?
Business Medics offers very simple straight forward ideas to business plans, but above all it takes on board the direction your business is heading in along with your core values, your companies needs and expectations before arriving at any figures.
This service is an integral part of any of Business Medics Business Advisory Services and will always be within the boundaries of affordability, in tune with your budgetary needs.
Communicating with Your Customer |
| Good communication is as stimulating as black coffee and just as hard to sleep after |
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Anne Morrow Lindbergh |
All businesses need words to truly reflect their corporate identity and the use of powerful copy can truly catapult your company onto a higher plain!
For Small Businesses the best way of achieving this, is through ads in local papers, and through effective Internet Marketing.
For certain Medical professions who have well developed data bases we also can offer well targeted e-mail newsletter campaigns to maximise the potential of your promotional offerings.
It is through the medium of the Internet that Business Medics has established a wealth of experience by providing fine tuned words for excellent websites. After all “Salesmanship using Words” is our speciality area. This can manifest itself in 2 areas: one where you are merely preparing an online brochure and want an array of well presented text to complement the visuals. Secondly and in a rapidly developing sector of the market, copy that can enable you to boost your google presence.
We are happy to accommodate either of these scenarios and will gladly “steer you” in the direction that best satisfies your business needs.
Please click on the following links to view quality websites with quality copy provided by Business Medics.
Understanding Your Customer Needs |
| Your most unhappy customers are your greatest source of learning. |
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Bill Gates |
For Service Companies here are two questions that can make a big difference to your business… “How well do you know your Customers and more importantly what do they think of the service you provide?”
Gaining an insight into your customer’s perception of your service offering is central to understanding the “real service” you are providing to your customers and can transform any business.
If you are providing a quality service, then you will continue to get further added value recommendations or continue to be retained for an extended term. If your service quality is not up to par, however, then the consequences for your business can be quite painful.
The Key is gaining accessing to this Vital and Valuable Information, scrutinising it regularly and making changes to your service as you see fit.
It is therefore critical to develop and maintain an information database relating to the perception held by your Customers as to your actual service offering. To help you get “a real handle” on this information, Business Medics have a suite of well developed Customer Survey Templates which can be adapted for any business sector; providing information that can transform any Business.
Servicing Your Customer Needs |
| We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. |
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Peter Drucker |
All Businesses revolve around some form of Business Process.
Often Business Owners can get too closely embroiled with the day to day activities and lose sight of the service being offered to the customer.
Business Medics offers help in these areas by understanding and quantifying each key area of the business process and recommending actions designed to ensure the smooth running of your organisation.
Here are some examples of where understanding process can really make a difference to your Company:
- Ensuring Your Deliveries are on Time!
- Reconciling your Stock Systems to your Financial Systems
- Determining the Best Channels to Market
- Importing Goods from the Far East in the most economic way
- Getting Paid on time
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